MARKETING.
COMMUNICATIONS.
STRATEGY.

We see a lot of studies around the trends in rewards, and the debate between cash and non-cash rewards. You even see us taking a strong position in favor of points-programs, with the belief that points provide the ultimate choice in rewards.   These are important discussions when it comes to creating the right distributor and customer rewards. But when you’re crafting your programs, there’s one consideration that deserves your full attention: Communications.   The award touch

I recently wrote a 3-part series on contractor loyalty for an industry publication. Here's a part: We’ve all heard the adage that “it costs five times more to acquire a new customer than it does to retain an existing one.” There's a good chance it's been proven in a study, but I haven't ever actually seen it. And while the 5X figure might even be low in some businesses, one thing is likely: customers are valuable, they take a while to find, they cost money to win, and it’s ch

Today more than ever, the notion of building purpose in a brand sits central to the development of employee and partner engagement. Harvard Business Review found that roughly 50% of the global millennial workforce wants work that connects to a larger purpose. And according to a recent Edelman Trust Barometer, when an employer weaves societal values into their engagement efforts, employees are 30% more likely to become engaged, remain loyal and advocate on behalf of their orga